Clarify what the mandate means
The term “exclusive” may refer to a representation agreement and its conditions; it does not automatically mean that a property is publicly available or sold off-market.
Read the term, the services included, the fees and the termination conditions before signing.
Ask how the property will be marketed
Have the marketing channels, schedule, target audience and any limits of each option specified.
Marketing rules may depend on the agreement and the applicable standards; ask for a written explanation and check the current requirements.
Choose based on your goal
Compare the expected visibility, your timeline and the proposed marketing plan.
Don’t commit based only on the promise of a buyer or a price; ask for concrete details about the service.