Promoting a property on Facebook: content and local reach

Best practices for presenting a listing on Facebook with accurate content and thoughtful distribution.

Create a clear post

Choose relevant photos, precise text and a simple call to action pointing to the listing or a visit.

Check every feature and restriction before publishing; social media does not exempt you from the applicable advertising rules.

Reach depends on the content, the platform, the budget and the distribution rules in effect.

Ask how ads are targeted and what statistics will be shared, without guaranteeing a number of visits or a sale.

Plan who answers questions and how inquiries are directed toward a visit.

Respect the privacy of people who interact with the post and do not share their information without permission.