Define the audience and message
A plan starts with the property’s features and the buyers likely to be interested in it.
Selling points must be verifiable and the description accurate; avoid promises of results or superlatives that cannot be proven.
Choose the presentation tools
Depending on the property, the plan may include professional photos, video, distribution on the appropriate platforms, social media and local materials.
Ask who produces each element, when it will be published and how results will be tracked.
Measure interest and adjust
Information requests, visits and feedback can inform the next steps.
A marketing plan supports visibility, but it guarantees neither the price nor the selling time.