Exclusive listings and buyer access: understanding your options
How to request a targeted property search and clarify how listings are marketed in Quebec.
Read the articleThe real estate blog · Articles 13 to 24
Local insights for better decisions.
Practical guidance for buying or selling in Laval, Montreal, on the North Shore and the South Shore.
Real estate marketing plan: how to promote a house for sale
Photography, video, social media, local outreach and follow-up: the components of a marketing plan to discuss.
Read the article
Real estate photographer: preparing your home for photos
How to prepare the rooms and work with a real estate photographer to present a property accurately.
Read the article
Real estate video: when a filmed tour helps present a property
Preparing a useful real estate video: route, lighting, narration and an accurate representation of the spaces.
Read the article
Promoting a property on Facebook: content and local reach
Best practices for presenting a listing on Facebook with accurate content and thoughtful distribution.
Read the articlePresenting a property on Instagram: photos, Stories and Reels
How to adapt a listing’s visuals and text to Instagram formats without distorting the property.
Read the articleReal estate flyers: organizing useful local distribution
The role of flyers in a neighbourhood strategy and the precautions to take before distributing them.
Read the articleWriting a real estate description that is clear and easy to find online
Local keywords, verified features and a readable structure: the basics of a listing that helps buyers.
Read the articleHome staging: preparing a house before photos and visits
Declutter, clarify each room and improve the presentation without taking on disproportionate work.
Read the articleOpen house: preparing for the day as a seller
Organization, safety, information and follow-up: what to discuss before a real estate open house.
Read the articleSelling a tenant-occupied property: what to plan
Visits, documents and communication: preparing the sale of an occupied building while respecting the applicable rules.
Read the articleBuying and selling at the same time: planning dates and financing
Timeline, financing and temporary solutions: organizing a project where the sale and the purchase overlap.
Read the article